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      <image:title>Welcome index - Our Partners</image:title>
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    <loc>https://vividfutures.co.uk/schedule</loc>
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  <url>
    <loc>https://vividfutures.co.uk/welcome</loc>
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    <lastmod>2019-01-09</lastmod>
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      <image:title>HOW TO PLAN FOR THE CITY OF THE FUTURE</image:title>
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      <image:title>HOW TO PLAN FOR THE CITY OF THE FUTURE</image:title>
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    <loc>https://vividfutures.co.uk/about</loc>
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    <lastmod>2018-07-16</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>Contact</image:title>
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    <lastmod>2019-11-11</lastmod>
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      <image:title>Home - About</image:title>
      <image:caption>Find out about our organization, mission, our methods, and the results of our decades of advocacy.</image:caption>
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      <image:caption>Ready to take the next step? You can become a contributor to our cause, or participate yourself.</image:caption>
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      <image:title>Home - Peter Madden</image:title>
      <image:caption>Professor Peter Madden, OBE, helps identify drivers of change, future-proof strategies, and create pathways to a sustainable future.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/17e36137-fa83-484a-bd3b-93c48ce780ee/Screenshot+2024-05-05+at+17.39.49.png</image:loc>
      <image:title>Home - Get in Touch</image:title>
      <image:caption>Would you like to: explore better futures; enhance resilience; create better places for people and planet?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/cc757051-68d6-4263-b5cd-29a3c594b12b/blurred-1834820_1280.jpg</image:loc>
      <image:title>Home - We can’t precisely predict the future; we can understand and prepare for it</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/95405e4a-d106-4a47-8e6b-cda24f149d8d/Screenshot+2024-05-05+at+17.32.24.png</image:loc>
      <image:title>Home - Services</image:title>
      <image:caption>Peter can help you navigate a path to the future and make informed choices today. Drawing on experience working with leading global cities and world-class companies, he can help you future-proof your masterplans, investments and strategies.</image:caption>
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    <loc>https://vividfutures.co.uk/new-page-71</loc>
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    <lastmod>2021-03-08</lastmod>
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      <image:title>The Future OLD - ‘We are called to be architects of the future, not its victims’</image:title>
      <image:caption>Buckminster Fuller</image:caption>
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      <image:title>The Future OLD</image:title>
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  <url>
    <loc>https://vividfutures.co.uk/peter-madden</loc>
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    <lastmod>2025-11-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/f4e17ada-db0a-443a-bfc0-df0e24bafccd/petermadden123_49547_photo-realistic_but_blurry_city_street_in__db94d625-af41-428b-a573-f014a1ecf985.png</image:loc>
      <image:title>About - Working with</image:title>
      <image:caption>Peter has done advisory work on futures, strategy, and innovation with some of the top companies in the world, including Apple, Levis, PepsiCo, Tesco, Sony, Trane Technologies, Unilever, and Vodafone. He has done futures with civil society organisations like Groundwork, Shelter, and Rockefeller Foundation. He has also worked on smart city strategies and sustainable urban futures with city leaders in the UK and across the world. Today Peter combines teaching and research on future cities with advisory work with innovative organisations in the built environment including developers, architects, investors and organisations involved in urban regeneration.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/1573645717938-3P95D7XGQHDI5WZP0X5A/IMG_1498.JPG</image:loc>
      <image:title>About - Peter Madden</image:title>
      <image:caption>Professor Peter Madden, OBE, has worked at the cutting edge of strategy, policy and innovation for 30 years. As well as doing advisory, he currently works as Professor of Practice in Future Cities at Cardiff University, and Advisory Board member of Igloo Regeneration. Previously, Peter was Chief Executive at the Future Cities Catapult , Chief Executive at Forum for the Future, and Director of the Green Alliance, as well as holding several Board positions, most recently as Chair of Building with Nature, on the Board of The Crown Estate, and doing senior roles in government.</image:caption>
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    <image:image>
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      <image:title>About - Affiliations</image:title>
      <image:caption>Peter is a member of the Association of Professional Futurists and of the Future Matters Collective and is a Resident of the Pervasive Media Studio, Bristol. He sits on the Advisory Board of Igloo Regeneration. He was awarded OBE in 2015 for services to environmental protection and sustainable development. Peter writes widely on the future of cities and has previously written regular columns for Medium, the Huffington Post, Grist, Bristol Evening Post, Green Futures, and Guardian Sustainable Business. https://pmadden.medium.com Peter can bring additional capabilities and expertise from leading academics and futures practitioners to projects, as required.</image:caption>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://vividfutures.co.uk/peter-madden-1</loc>
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    <lastmod>2019-11-12</lastmod>
    <image:image>
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      <image:title>Copy of Peter Madden - Peter Madden</image:title>
      <image:caption>Peter Madden has worked at the cutting edge of strategy, policy and innovation for the past 30 years. He is Professor of Practice in City Futures at Cardiff University. He Chairs Building with Nature and sits on the Board of The Crown Estate and the Sustainability Advisory Board of Ingersoll Rand. He has advised companies such as Levi's, 02, Pepsico, Tesco and Unilever on strategy, innovation and engagement. His time in government gives him a strong understanding of policy-making and regulation. He has led futures, innovation and digital transformation work for major companies and with the Future Cities Catapult. Peter was awarded an OBE in 2014 for services to environmental protection and sustainable development. Learn More</image:caption>
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    <lastmod>2021-03-11</lastmod>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://vividfutures.co.uk/services</loc>
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    <lastmod>2025-11-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/0d6e2a17-62e3-4636-ae03-38a4953dc818/nature-2940587_1280.jpg</image:loc>
      <image:title>Services - Interactive sessions on horizon-scanning and drivers of change</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/1615970209644-CFPYQLWBQAN4V51OPCFX/pedestrians-1209316_1920-2.jpg</image:loc>
      <image:title>Services - Future-proofing strategy</image:title>
      <image:caption>Working with teams to understand head-winds and tail-winds, identify foreseeable risks and opportunities, and spot hidden dangers. Drawing on existing expertise and working with staff and stakeholders to understand the context and opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/43ca3cb7-4ecf-4141-bf42-dbd104b958ee/Screenshot+2024-10-01+at+20.20.38.png</image:loc>
      <image:title>Services - Leading-edge</image:title>
      <image:caption>Peter Madden is a global expert on futures for the built environment, combining academic expertise with experience working at the highest levels in business, government and the voluntary sector. He provides bespoke services for a select number of clients. Peter can facilitate futures, horizon-scanning and strategy sessions with leadership teams and plan and run sessions with external stakeholders.</image:caption>
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      <image:title>Services</image:title>
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  <url>
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    <lastmod>2021-03-16</lastmod>
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      <image:title>Home (Copy) - We can’t precisely predict the future; but we can understand and prepare for it</image:title>
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      <image:title>Home (Copy) - Services</image:title>
      <image:caption>Professor Peter Madden, OBE, can help you navigate a path to the future and make informed choices today. Drawing on experience working with leading global cities and world-class companies (including Apple, The Crown Estate, Levis, PepsiCo, Tesco, Trane Technologies, Unilever and Vodafone), Peter can help you future-proof your strategies and investments.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/1573641815634-KD482P5H03PXFTIEKWOF/india%2Bspeaking.jpg</image:loc>
      <image:title>Home (Copy) - Peter Madden</image:title>
      <image:caption>Professor Peter Madden, OBE, is a recognised world expert in the future of cities and real estate. An eminent futurist, he brings three decades of hands-on experience working on strategy and innovation with business, city leaders, and government.</image:caption>
    </image:image>
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      <image:title>Home (Copy) - Get in Touch</image:title>
      <image:caption>Would you like to understand the drivers of change?Future-proof your strategy choices? Be equipped with tools to navigate the future?</image:caption>
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  <url>
    <loc>https://vividfutures.co.uk/the-future</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/57950bec-2963-45f2-afea-0806ae4e3ec8/Screenshot+2025-11-25+at+15.46.37.png</image:loc>
      <image:title>The Future - Responses</image:title>
      <image:caption>The world moves faster; complexity multiplies; we grapple with AI and automation, demographic shifts, more demanding stakeholders, and accelerating climate change. This can feel daunting. Foresight and futures tools can help you navigate the future, reduce risk, and capture opportunities.</image:caption>
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      <image:title>The Future - Opportunities</image:title>
      <image:caption>Peter Madden can support your organisation to think creatively about the future, understand the drivers of change, and identify the opportunities. He can provide challenge, facilitate future-proofing, and work alongside you to develop new thinking.</image:caption>
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      <image:title>The Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5939d55e20099e2a414ba395/ae073e76-47c8-4e84-b198-700c264f4c9d/Screenshot+2024-10-01+at+17.40.51.png</image:loc>
      <image:title>The Future - Challenges</image:title>
      <image:caption>In a world of geopolitical instability, economic turbulence, climate change, and policy uncertainty we still need to plan, refurbish, and build. We need places to live and work, to shop and eat, to learn and discover. The world is moving fast, but the building process can move very slowly. And what we build - our homes, neighbourhoods, and infrastructure - needs to last for decades. In times of rapid change, how do we decide where, how, and what to build?</image:caption>
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      <image:title>The Future</image:title>
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  </url>
  <url>
    <loc>https://vividfutures.co.uk/home-alt-bedford</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:caption>A better world Starts with a choice Contact Us</image:caption>
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      <image:caption>Sustainability Starts with you Join Us</image:caption>
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      <image:title>Home Alt</image:title>
      <image:caption>A better world Starts with a choice Join Us</image:caption>
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      <image:caption>Preserve Nature Join Us</image:caption>
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